Helping people and businesses perform at their best.
I’ve spent most of my career trying to answer a simple question:
What makes people and businesses perform at their best?
That question has taken me through strongman competitions, marketing campaigns, wellness businesses, long stretches of burnout, and years of experimenting with systems, habits, and environments that help people do meaningful work sustainably.
Today, my work lives across three connected areas.
Helping good businesses grow online
I run a boutique digital marketing studio focused on helping businesses attract more customers through SEO, Google Ads, content strategy, and conversion-focused websites.
Most of the businesses I work with are service-based companies that care deeply about what they do but struggle to communicate it clearly online.
That’s where I come in.
I help businesses:
- Rank higher in Google search
- Generate qualified leads through paid ads
- Improve website conversion rates
- Build long-term content strategies
- Simplify their messaging and positioning
Over the years I’ve worked with wellness clinics, professional services, local businesses, education programs, and founders building personal brands.
I’m especially interested in businesses that genuinely improve people’s lives and want marketing that feels honest instead of manipulative.
My approach to marketing
I don’t see marketing as “growth hacks.”
Good marketing is clarity.
It’s understanding:
- what people actually want,
- what problem you truly solve,
- and how to communicate that simply.
The best-performing campaigns usually come from businesses that understand themselves well.
My role is helping uncover and communicate that clearly.
Building a recovery-focused wellness business
I co-own Flow Spa in Peterborough, Ontario.
What started as an interest in performance and recovery eventually became a wellness business built around helping people slow down, recover, and reset.
At Flow Spa we offer:
- Float therapy
- Infrared sauna
- Cold plunge & contrast therapy
- Massage therapy
- Recovery-focused wellness experiences
Running the spa has taught me far more than marketing ever could.
It’s taught me about operations, leadership, customer experience, stress management, resilience, and how difficult it can be to build something meaningful while still protecting your own energy.
It also deepened my interest in flow states and recovery.
Most people are overstimulated, distracted, and mentally exhausted. Creating environments that help people feel calm, focused, and present again has become work I genuinely care about.
Why recovery matters to me
I spent years pushing hard physically and mentally.
Competitive strongman taught me discipline, but it also taught me how easy it is to confuse constant pressure with progress.
Recovery isn’t laziness. It’s fuel for meaningful work.
That philosophy shapes a lot of how I think about business and life now.
Exploring flow states, performance, and meaningful work
Writing has become a way for me to think out loud.
Through essays, blog posts, and my newsletter Finding Flow, I write about:
- Flow states
- Focus and deep work
- Burnout and recovery
- Peak performance
- Creativity
- Training and discipline
- Building a life that feels aligned
Some of the ideas come from business.
Some come from athletics.
Some come from difficult seasons of life.
I’m less interested in “productivity for productivity’s sake” and more interested in helping people create lives where they can consistently do work that matters without destroying themselves in the process.
Why “Finding Flow”?
Because I don’t think flow is something you permanently achieve.
It’s something you continually return to.
- Sometimes through work.
- Sometimes through training.
- Sometimes through recovery.
- Sometimes through simply paying closer attention.
The goal isn’t perfection.
The goal is building systems, environments, and habits that make meaningful work feel more natural and sustainable.
Marketing, wellness, and writing are all connected.
At first glance, marketing, wellness, and writing can seem unrelated.
But to me, they’re all connected.
They’re all about helping people:
- reduce friction,
- focus on what matters,
- and perform at a higher level sustainably.
Whether I’m helping a business improve its website, writing about focus and recovery, or building experiences at Flow Spa, the underlying goal is the same:
Helping people find their flow.