Life Update: Where I'm At in 2026

A quick check-in after a long stretch of head-down work.

It’s been a minute.

The existing posts on this site are migrated over from my previous strongman blog, because I wanted a place for them to live online still.

The last post on this site is a few years old, which feels like a different lifetime at this point, so I figured I’d dust things off with a proper update before getting back into a regular rhythm here.

Here’s where things stand.

The site itself

This whole place is getting rebuilt. I’m migrating from a Squarespace site to a custom build with Astro and MDX, which will make the site faster, easier to maintain, and a much better home for the writing and case studies I want to publish going forward. If you’re reading this on the new version, that means I made it.

The goal is simple:

  • A clean, fast site that loads instantly
  • A real home for long-form writing
  • Case studies that actually show the work, not just logos
  • Less friction between an idea and hitting publish

Work

Most of my time these days goes into running paid ads, SEO, and content strategy for a handful of local-service businesses with Kayser Marketing. It’s the kind of work I genuinely enjoy: small enough teams that decisions move quickly, big enough budgets that the results actually matter.

A few of the things keeping me busy:

  • Flow Spa - Google Ads, GA4 reporting, and a steady drumbeat of social and email content.
  • Golfing Around - Spring promos, space-rental campaigns, and creative I’m genuinely proud of.
  • A handful of other accounts where I’m the guy quietly keeping the marketing engine running in the background.

I’m also relaunching the agency side of things more cleanly. You can learn more about that at https://kaysermarketing.com.

Writing

I’ve been writing a lot more this year, mostly on X and LinkedIn. Short-form, opinionated, occasionally spicy. Some of it lands, some of it doesn’t, but the act of writing in public every week has sharpened how I think about marketing, business, and the weird little pockets of culture I keep getting pulled into.

The plan for this site is to bring that same energy here, just in longer form:

  1. Real lessons from running ads and managing campaigns
  2. Case studies on what worked, what didn’t, and why
  3. Occasional essays on the parts of life that don’t fit neatly into a marketing post

The personal stuff

Outside of work, I’m trying to be more deliberate about a few things:

  • Building systems that actually hold up when life gets noisy
  • Spending more time outside, less time staring at dashboards
  • Reading more, scrolling less (a lifelong project, apparently)
  • Getting my finances genuinely organized for the first time in a while

None of it is groundbreaking. It’s just the boring, slightly unglamorous work of being a functioning adult, and I’ve come around to the idea that boring is usually where the good stuff lives.